The new enterprise aims to bring Belarusian Potash Co. closer to end consumers based in the Ukraine. With its well-developed agriculture Ukraine represents a large market for mineral fertilizers. The new enterprise will be run by Dmitry Kharitonchik. In 2015 the share of Belarusian Potash Co. in the global export of potash fertilizers totaled 19.3%. Belarusian potash fertilizers are sold to over 100 countries across the globe.